Behind the BVO Bos Nero d’Avola Rosé label: To the pub, through the forest, on a bike…
Published by Bianca Wilshin - 22nd Aug 2019
I can’t tell you how excited I am to be launching a Rosé as part of the BVO range. Who doesn’t love rosé? It’s such a fun drink and always reminds me of happy times hanging out in the sunshine with friends. So when it came to deciding on a label for this wine I knew exactly what it should be…
When I was in my late teens in the Netherlands my brother, my friends and I used to catch up for drinks at the pub on the weekends in the very cool city of s’Hertogenbosch, or Den Bosch as the locals call it, which was the next town over from my Mum’s house.
So to head over to town and meet our friends we would ride our bikes, of course. Like everyone in Holland. But we wouldn’t just ride our regular day-to-day bike, we had a special ‘pub’ bike for these occasions. Why? Because pretty much everyone was doing the same as us, riding to town to have a few drinks. This leads to a massive pile of bicycles outside the pub, and when they’re all very similar and all the same colour, it can be impossible to find your bike amongst the heap on your way home. So we would paint our pub bikes all kinds of bright colours so we could easily find them on our way home. Hence the pink Dutch-style bicycle on the BVO Nero d’Avola Rosé label.
Now to the second part of the concept – Bos. So what does Bos mean? It is the Dutch word for ‘forest’. Why forest? Because we rode through the Bos to and from Den Bosch to get to the pub and back and those bike rides were as much part of the fun as the drinks at the pub. Sometimes we would even stash a little drink in the bushes for a refreshment on the way home.
So now the last fun fact in my little story, what we in Australia call a ‘roadie’ or a ‘traveller,’ a drink that you have on the way somewhere, in Holland is called a BVO! How funny. A Beverage Voor Onderweg – a drink for on the road.
So when you crack your first bottle of BVO Bos Nero d’Avola Rosé, I hope the story of me riding a painted bike through the forest on the way home from the pub and stopping for a cheeky BVO makes you smile…
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